The Engaged Leader by Charlene Li

Author:Charlene Li
Language: eng
Format: epub
Publisher: Wharton Digital Press
Published: 2015-02-13T15:55:57+00:00

No one expects Michelle Obama to schedule tweets on her own. Sometimes she does, but more often it’s a staffer posting on her behalf. As with everyone else, a leader’s time is limited. Part of the point of mobile technology and social platforms is that they are easy to use anywhere, but that’s not necessarily important for leaders. If someone else manages the password to their Hootsuite account, it does not necessarily diminish the quality of their sharing or the results of their efforts.

6. Be Intentional and Recalibrate

Before you share anything, think about how you will measure the return on your time investment. Knowing what kind of action you want to inspire, or what outlook you want to shape, needs to come first. Some people aspire to generate feedback, commentary, or retweets. Others want to gauge the traction their ideas are getting in the marketplace of ideas—and that type of concrete outcome is simple to measure. (Leave the job of tracking tweets and the pass-along rate to your social media team.) But the results that most leaders are looking for are more subjective. Changing minds and shaping behaviors over the long term is not an exact science. It’s more like trial and error. Yet, because the investment is relatively low, you can make a change when you are not getting the type of response you want. As with anything else, if one particular activity is not adding value, then you shouldn’t be doing it. There are always trade-offs, so you need to give various approaches a try to see what will work for you in the digital world.

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